Fruit Crate labels were commonly printed unsigned by the designer or artist, and without a date. Creating colorful lables for pre-packaged and brand name goods quickly grew to be a major segment of the printing industry. Large scale commercial application of lithography became possible with the introduction of the high-speed rotary offset press in 1875 and half-tone photolithography in 1890. These lithographic processes allowed printers to produce high-quality color images at a reasonable cost. Lithographic printing processes were originally used to produce art prints, maps, and for book illustrations like Currier and Ives prints and Audubon's Birds of America. The era of colorful, eye-catching product labels began with the development of lithography.
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